Suresh Kumar

Digital Marketing Consultant

Social Media Management Tools

Top Social Media Tools (Their Pros and Cons)


A lot has changed in the social media landscape in the past decade. New platforms have emerged, while others have faded into obscurity. This has made it difficult for businesses to keep up with the latest trends and best practices.

In this article, we’ll look at some of the most popular social media tools businesses should use in 2022. These tools will help you better connect with your audience, measure your results, and improve your overall social media strategy.

Hootsuite: Scheduling, Monitoring

Hootsuite is one of the top social media tools available, and for a good reason. With Hootsuite, you can easily schedule and monitor your posts on the most popular social media platforms.

Hootsuite makes it easy to see when new content is posted across your different channels, and you can quickly respond to any comments or questions that come in. This is especially valuable for businesses that want to provide excellent customer service via social media.

Overall, Hootsuite is an excellent tool for managing your social media presence and should be considered if you are looking for a way to streamline your process.


1. Hootsuite provides users with valuable insights into their social media analytics.

2. The platform is easy to use and navigate.

3. Users can schedule and publish content in advance.

4. Hootsuite offers a free plan for individuals and small businesses.

5. The platform integrates with a variety of other social media and productivity tools.


1. Some features are only available on paid plans.

2. The platform can be glitchy at times and slow to load.

3. Users have reported experiencing difficulties with the customer support team.

4. The Hootsuite mobile app is less comprehensive than the desktop version.

5. Some users find the interface to be overwhelming and confusing.

Buffer: Sharing Content

Buffer is a social media management tool that allows users to schedule and share content across multiple social media platforms. The tool is designed to help users save time by allowing them to post content in advance, and it also provides insights on the best times to post content in order to maximize engagement.

Buffer is a valuable tool for businesses and individuals who want to make the most of their social media presence. The tool can help users save time, maximize engagement, and better understand the best times to share content.


  • Helps you space out your posts, so you’re not overwhelming your followers 
  • Automatically posts for you, so you don’t have to remember to do it yourself 
  • Gives you analytics on your posts so you can see what’s working and what’s not 
  • You can connect multiple accounts and Buffer them all at the same time 
  • Allows you to share other people’s content as well as your own 


  • You have to pay for certain features 
  • If you have a lot of accounts, it can be challenging to keep track of them all in one place 
  • Scheduling posts can take some time to get used to 
  • Not all social media platforms are compatible with Buffer 
  • It Can be difficult to cancel your subscription

IFTTT: Automate

IFTTT is a great social media tool that can help you automate your posts and save time.

IFTTT stands for “if this, then that,” and it’s an effortless way to automate your social media posts. You must create a “recipe” (just a set of instructions), and then IFTTT will do the rest.

There are many different recipes available, or you can create your own. For example, you could make a recipe that automatically posts your new blog articles to Twitter or one that saves all of the photos you’re tagged in on Facebook to Dropbox.

IFTTT is free to use and available on the web and mobile. So if you’re looking for a way to save time on social media, definitely check out IFTTT!


  • Easy to use and set up
  • If one thing happens, it can automatically trigger another thing to happen
  • Can be used with a lot of different applications and devices
  • Can make life more convenient in general
  • Can be fun to experiment with


  • If something goes wrong with the IFTTT recipe, it can cause problems
  • IFTTT can be buggy at times
  • Not everything can be automated with Ifttt
  • It can be easy to forget that Ifttt is even doing things in the background
  • Using Ifttt can sometimes be more trouble than it’s worth

Canva: creating visuals

If you’re looking for a social media tool to help you create visuals, Canva is a great option. With over 1 million templates and tools available, it’s easy to find what you need to create stunning graphics. Plus, the drag-and-drop interface makes creating visuals a breeze. Google Analytics: measuring performance


  • Canva is a free online design platform that allows users to create professional designs for business and personal use.
  • With over 1 million templates, Canva offers users a wide range of design options.
  • Canva is simple and easy to use, with a drag-and-drop interface that makes creating designs quick and easy.
  • Canva offers a wide range of features, including the ability to add text, shapes, and images and a wide range of filters and effects.
  • Canva constantly adds new features and templates, making it an ever-evolving design platform.


  • While Canva offers a wide range of features, it could be improved in its ability to create truly custom designs.
  • The free version of Canva limits users to 5GB of storage space, which can quickly fill up with high-resolution images and graphics.

SumAll: tracking social metrics

Sum All is a social media metrics tracking tool that helps businesses measure their social media performance. The agency provides insights into how businesses are doing on social media, what content is resonating with their audience, and where they can improve their social media strategy. SumAll also offers a competitive analysis feature, which allows businesses to compare their social media performance against their competitors.


  • Helps users track their social media analytics all in one place
  • SumAll Insights provides valuable data and analysis for users to help them improve their social media strategy
  • The platform is easy to use and navigate
  • Offers a free trial so users can test out the features before committing to a paid plan
  • Integrates with popular social media platforms like Facebook, Twitter, and Instagram


  • Some users have reported that the platform is buggy and crashes often
  • The customer support team is not very responsive in addressing user concerns
  • The insights provided are not always accurate or actionable
  • Users have complained about the high price of the paid plans
  • There is a limited number of social media platforms that are compatible with SumAll

Followerwonk: analyzing Twitter followers

Followerwonk is a social media analytics tool that allows users to analyze their Twitter followers. The tool provides valuable insights into who your followers are, where they come from, and how they interact with your content.

With Followerwonk, you can quickly and easily see which of your followers are most active and which ones are inactive. You can also see which followers are the most influential and who have the most potential to help you grow your brand.

Followerwonk also allows you to track your follower growth over time, so you can see how well you’re doing at building a following on Twitter. Overall, Followerwonk is an incredibly useful tool for anyone who wants to understand their Twitter followers better.


  • Followerwonk provides valuable insights into Twitter relationships.
  • It helps users identify influencers and followers.
  • It allows users to track follower growth over time.
  • It provides detailed information about each follower.
  • It makes it easy to find and connect with new people on Twitter.


  • Followerwonk can be expensive for some users.
  • Learning how to use all its features effectively requires a bit of time and effort.
  • Some users need help navigating the interface.
  • Followerwonk provides fewer data about LinkedIn connections than some other tools do.
  • Some users have reported experiencing bugs while using Followerwonk


When it comes to social media, there are endless possibilities and options. However, these are the top social media tools when it comes to narrowing down the best of the best. These tools will help take your social media game up, from managing your content to analyzing your audience.

But which tool is right for you? It all depends on your needs and goals. Hootsuite and Buffer are great options if you’re looking to boost engagement. For detailed analysis, try out Klout or Followerwonk. And if you want to get creative with your visuals, Canva is a must-have.

No matter your focus, there’s a social media tool out there that can help you achieve your goals. So don’t be afraid to experiment until you find the perfect fit for you and your business.

Suresh Kumar

Suresh Kumar

Suresh Kumar is a digital marketing specialist with 12 years of experience building and maintaining search engine rankings for small businesses and online e-commerce sites. He has previously worked in many industries, where he helped companies gain more exposure through social media, display advertising, and search engine optimization.

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